Key Emerging Trends
After some turbulent years, retailers are re-evaluating the consumer landscape and recalibrating the capabilities they need to succeed.
So, what’s coming next? Manhattan interviewed both leading retailers and consumers in Europe and the U.S. to find out. Some key trends emerged on what’s important today and in the future.
of consumers consider home delivery the most important fulfilment service
of consumers say they would abandon a cart if there is a high delivery fee
of consumers want a choice of delivery dates and couriers
of consumers prepare for in-store shopping by going online
of shoppers said product knowledge is the top aspect of service
Only 50% of retailers offer buy in-store, return online or order online if out of stock in store
51% of consumers say that a brand’s environmental efforts are important
Only 40% of shoppers still prefer traditional, in-store checkout
of retailers provide associates with handheld devices to aid in their jobs
3,500 adult (18+) consumers were surveyed about their sentiments toward issues like the role of physical stores, emerging fulfilment options, inventory visibility and more.
700 management or senior-level officers in Tier 1 retailers ($100+ million in annual revenue) were surveyed about upcoming technology investment plans to support ecommerce, reduce customer friction and increase fulfilment options.
Respondents from both groups were based in France, Germany, U.K., Italy, The Netherlands and the U.S.
A Regional Perspective
The 2022 Recalibrating for the Next Normal research report was conducted in six countries across North America and Europe. Select your country below to dive into the local discoveries.
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