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Modern Stores Are Fulfilling

Store Fulfillment is the fourth of the five essential elements to creating modern store experiences. Optimized store fulfillment satisfies the customer's desire for immediacy, creating a positive experience and encouraging repeat business.

What Are Transportation Leaders Saying?

This report captures the views of 1,450 senior decision-makers across global supply chains, revealing how they see transportation evolving and where the biggest pressures are emerging.

Inside, you'll find data on:

  • The top challenges transportation leaders expect to face by 2030
  • Integration, visibility, and forecasting gaps identified by respondents
  • Adoption timelines and perceived barriers to AI and automation
  • How sustainability mandates are impacting transportation plans

The report presents the full results of our global study, providing a data-driven snapshot of how transportation priorities are shifting across geographies and industries.

Fill in the form to access the full report and explore the complete findings.

Equipping Store Associates to Succeed

Store fulfillment performance is heavily dependent on store associates. They play a crucial role in delivering reliable fulfillment to customers. It is essential to keep them promptly informed of orders, tasks, and other activities while they continue to perform their daily store work. By doing so, they can consistently fulfill order commitments.

Store fulfillment tools, such as visual fulfillment dashboards, should be unified with other store tools, such as point of sale, to help associates efficiently manage their growing workload. With clear visibility into prioritized tasks, enhanced by proactive notifications, associates can keep on top of time-sensitive activities.

To execute fulfillment tasks quickly and accurately, associates should be equipped with clear digitized guidance, ideally on mobile devices. This capability will enable them to perform at higher levels and deliver customers a consistently reliable fulfillment experience.

Outcomes of Successful Store Associates

"84% of retail employees feel more valued by their employer when provided with technology tools to help them work."

Zebra

Employing RFID for Greater Efficiency

Enhancing store fulfillment performance is a top priority, and it hinges on the accurate location of inventory items. By making inventory rapidly discoverable, RFID tags and technology can significantly boost inventory accuracy. This, in turn, accelerates fulfillment as associates can quickly locate and pick items. Adopting RFID technology is a proven way to improve fulfillment performance, instilling confidence in the reliability and efficiency of store operations.

RFID technology automates store inventory management. During inventory management processes, RFID tags on inventory items and RFID scanners work together to find store inventory in real time, streamlining inventory management automatically.

RFID technology delivers significant productivity gains in fulfillment by removing location complexities and accelerating order picking, which enables associates to be more productive. RFID is essential for stores to achieve distribution center-like accuracy and efficiency, ensuring a consistently reliable store fulfillment experience.

Outcomes of Employing RFID

"RFID in stores can boost inventory accuracy levels to as much as 98%."

Accenture

Raising Store Inventory Accuracy

Today, store inventory is an integral part of a retailer's global inventory network, enabling the sale of store inventory across a retailer's sales channels. The rise of omnichannel selling and store fulfillment places more significant pressure on stores to enhance the precision of inventory management.

Stores can no longer use manual inventory management processes. They must execute like distribution centers, instilling greater discipline in inventory management from receiving to store shelves. Stores must rectify the root causes of inventory accuracy errors through disciplined standard operating procedures that ensure precise inventory management executed with greater frequency.

Modern stores can achieve distribution center performance by digitizing, mobilizing, and automating store inventory management, such as receiving or cycle counts. Although stores may never achieve execution like distribution centers, incremental improvements can significantly improve sales and customer satisfaction by reducing inventory inaccuracies.

Outcomes of Raising Store Inventory Accuracy

"60% approximate inventory accuracy in retail stores while distribution centers typically are at 89% to 99% accuracy."

Logistic Viewpoints

Scaling Fulfillment Capacity

Buy online, pick up in-store (BOPIS), and ship-from-store meet growing consumer demand for convenience and delivery speed. However, typical retail stores find it challenging to operationalize store fulfillment to meet increasing demand while controlling fulfillment costs.

Physical stores and store employees are typically not optimized for picking, packing, and preparing orders for pickup or delivery. If stores cannot keep up with rising demands, costs can increase, and customer satisfaction and sales can decline.

Store associates must be sufficiently prepared to execute fulfillment efficiently and precisely. Store solutions that assist associates in picking orders, such as mobile applications with guided pick paths and integrated RFID readers for quickly finding items, can significantly improve productivity and precision and reduce costs. Such capabilities reduce order fulfillment cycle times, enabling the capacity to meet order commitments, particularly during peak times.

Outcomes of Scaling Fulfillment Capacity

"Store fulfillment can be 1.5x to 2x more costly on a per-pick basis than orders fulfilled from distribution centers."

McKinsey

Turning Pickup into a Service Differentiator

Store fulfillment is often considered a back-office function that prepares orders for fulfillment. However, it is also a vital customer service function that can differentiate a retail brand through convenience and value-added interactions.

Customers rightfully expect to receive their orders at the promised time without the hassle of waiting in line. Stores and customers must be in constant communication regarding pickup progress. Clear customer notification about order readiness, pickup location, identification requirements, and other relevant information is essential. Two-way messaging between customers and stores facilitates seamless communication and helps resolve any issues quickly.

The pickup process should be fast, easy, and secure, with proper customer identification executed carefully to avoid fraud. Store associates should be equipped with store functions such as assisted selling or point of sale at pickup, making it easy for customers to purchase complementary products that add value to their original order.

Outcomes of Pickup as Service Differentiator

"67% of BOPIS users buy additional items from a retailer when picking up their original order."

International Council of Shopping Centers

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