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BESTSELLER: Global Fashion Powered by Innovation and Transparency

Unlocking the full potential with Manhattan Active® Supply Chain Execution

To keep pace with its growth, BESTSELLER needed a modern Warehouse Management System (WMS) capable of unifying processes across regions and accelerating global expansion. To orchestrate their network, BESTSELLER turned to the Manhattan Active Supply Chain Execution suite.

Building a Future-Proof Supply Chain

For BESTSELLER, speed is as critical as accuracy. When a new collection arrives at a warehouse, the exact quantities for each store are already planned, leaving the warehouse to fulfil orders flawlessly and on time. To keep pace with its growth, BESTSELLER needed a modern Warehouse Management System (WMS) capable of unifying processes across regions and accelerating global expansion.

The answer was Manhattan Active Supply Chain Execution, a cloud-native replacement for the company’s legacy custom-built system.  


Intelligent Orchestration Across Warehouses  

The Manhattan Active WM orchestrates automated workflows alongside all the other warehouse processes, ensuring a seamless, high-performance operation.

BESTSELLER will continue to roll out the Manhattan solution wherever operational control is required, including the new Lelystad warehouse in the Netherlands. This site will feature Europe’s largest shuttle system, designed to house 1.4 million bins and 1,400 robots.

About BESTSELLER

Year established
1975

Distribution centres

Taulov, Frederica, Haderslev, Lelystad - NL (under construction)


# Employees

24,000+

Headquarters

Brande, Denmark 

Industry
Fashion retailer

Greater Transparency and Cost Efficiency

  • Significant reduction of cost per order line
  • Improved visibility across the supply chain
  • Enhanced overall operational quality and control

Migrating from legacy systems to the Manhattan Active Platform marked a significant transformation for BESTSELLER, and a substantial change for their warehouse teams. Initial adjustment soon gave way to improved performance with operators now working faster, more accurately and efficiently than ever.


“Unifying warehouse and transportation management brings tremendous benefits. We serve many customers with different needs, transport modes, and schedules. A single solution simplifies planning and ensures shipments are ready the moment carriers arrive. With Manhattan, we’re unlocking even more potential in our supply chain.”

Svend Sørensen - Product Owner at BESTSELLER TECH

Download the case study

The platform ensures globally consistent warehouse and transportation processes for a truly unified supply chain and provides a powerful advantage: a fully integrated Warehouse Execution System (WES) to orchestrate advanced automation.

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