As the number of transactions associated with promotions continues to rise, successful promotion planning becomes even more critical. Given the deadline-driven nature of planning merchandise promotions, it’s easy to cut corners or make mistakes. And missing the mark means making serious mismatches between supply and demand that lead to empty-handed and unhappy customers, or reductions because you bought too much stock. In either case, the results are not ideal for any enterprise.
Achieve more consistently high-performing promotions
Manhattan’s Promotional Planning solution provides consistent, visible and accessible event information across the organisation. And better information enables promotion managers to shorten the promotion planning cycle, minimise risk, monitor results and respond to changing circumstances—delivering higher average profit margins on promotions.
With Promotional Planning, your team can create promotional offerings and see the corresponding impact on sales and stock. Using the comprehensive capabilities of the Manhattan Active™ Inventory suite, planners can define the promotional event, select and assign items to it, and then utilise Demand Forecasting or model the expected business impact. Your enterprise will benefit from better-performing promotions, through improving forecast accuracy and managing stocks more effectively resulting in higher average profit margins.