Press Release

Manhattan Associates Breathes New Life Into Apparel and Footwear Inventory Allocation With Industry’s First Omnichannel-Centric Solution

New Solution Applies Advanced Optimisation Methodologies to Short Lifecycle Inventory to Reduce Markdowns and Maximise Profitability

ATLANTA, 20 October, 2020

Manhattan Associates Inc. (NASDAQ: MANH), a leader in supply chain and omnichannel commerce, today introduced Manhattan Active® Allocation, the first allocation solution specifically engineered for today’s omnichannel marketplace, with a fresh approach to managing short lifecycle inventory. A leader in inventory optimisation, Manhattan is the first to apply this expertise to softlines retail, with a new solution that also improves allocator agility and responsiveness.

Traditional allocation solutions lack the ability to sense and respond to today’s complex retail environment and evolving shopping habits. Manhattan Active Allocation offers a more nimble and modern approach to inventory allocation of short-lifecycle products for apparel, footwear and other fast-fashion retailers. It offers allocators a better understanding of real demand by giving them direct insight into today’s omni-fulfilment strategies, like BOPIS and curbside pickup. The solution also has the unique ability to shape allocation decisions based on the distinct types of fulfilment experiences offered for each product at both the store and distribution centre (DC) level.

“Manhattan has reimagined the entire allocation process with the notion that today’s retailers must better align inventory deployment decisions with how the brand intends to engage its customers,” said Scott Fenwick, senior director of product strategy, Manhattan Associates. “For the first time, allocators will have the ability to make allocation decisions pre-season, before inventory hits the stores, and in real time during the selling season, leveraging granular omni-fulfilment insights. This will give them the ability to align their short-lifecycle inventory plans with their omnichannel fulfilment strategies, resulting in fewer fulfilment redirects and end-of-season markdowns.”

Built on industry-leading Manhattan Active application architecture, Manhattan Active Allocation is always current, continuously adapting and automatically scaling and flexing to accommodate changing needs as a business grows. The microservices-based, cloud native solution never needs to be upgraded, yet is still fully extensible.

The new solution delivers real-time performance monitoring and updates to inventory and sales, network wide. Inventory performance is automatically captured by channel and fulfilment type, and configurable allocations help users define, preserve, learn and reuse high-performing fulfilment strategies year over year.

Manhattan Active Allocation’s embedded analytics and data visualisations give retailers the agility to instantly respond to changing business conditions and dynamically evolve their allocation strategies to maximise sales and margins. The solution gives allocators the agility to create adaptable allocation plans, which result in less stranded inventory and less financial risk for the business.

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About Manhattan Associates

Manhattan Associates is a technology leader in supply chain and omnichannel commerce. We unite information across the enterprise, converging front-end sales with back-end supply chain execution. Our software, platform technology and unmatched experience help drive both top-line growth and bottom-line profitability for our customers.

Manhattan Associates designs, builds and delivers leading edge cloud and on-premises solutions so that across the store, through your network or from your fulfilment centre, you are ready to reap the rewards of the omnichannel marketplace. For more information, please visit

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