Consumer and Retail Research 2018
Retailers are no longer benchmarked against their nearest industry peers and competitors, but against pioneering global brands such as Amazon, Uber and Alibaba. These trailblazing brands massively inflate consumer expectations, largely because they are not burdened by any of the legacy system challenges that traditional retailers are grappling with.
This report aims to provide retailers with an holistic view of what consumers really want and how effectively retailers’ current propositions are satisfying that demand, looking closely at three key aspects of in-store experience:
- The role of the store assistant
- Seamless experience across channels
- The use of technology
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