As digital and physical channels blend, today’s connected consumers expect seamless experiences with a retailer. This expectation is especially apparent in ordering and delivery. Customers expect click and collect and other fulfilment options, such as next-day shipping, as standard features. Research has found that 17% of customers will actually abandon a purchase if a click & collect option was not available. Ultimately, a retailer’s order fulfilment flexibility and accuracy go a long way in influencing customer satisfaction and loyalty.
Omnichannel fulfilment is an essential part of providing a frictionless experience that delights customers. Next-generation fulfilment capabilities and technologies, including order streaming in distribution centres and using machine learning to determine the most profitable fulfilment location, will help retailers exceed customer expectations and do so profitably.
Learn below how Manhattan’s marketing leading order management, network fulfilment, store fulfilment and other capabilities help retailers always deliver on the omnichannel promise while driving the operational efficiency needed for omnichannel profitability.