Case Study

Fast-growing Belgian Parapharmaceutical Disruptor Ready For Future Growth

Fast-growing Belgian Parapharmaceutical Disruptor Ready For Future Growth

In Belgium, the sale of health articles, food supplements, bandages and other parapharmaceutical articles was reserved for pharmacists for many years. It was a closed market, which led to relatively high prices for consumers.

In 2014, Yvan Verougstraete opened the first Medi-Market in Charleroi: a low-threshold discounter with prices, on average, twenty to thirty per cent lower. The concept, which was revolutionary for Belgium, immediately gained traction. Medi-Market has grown into a sizeable retailer that has succeeded in completely opening up the market.

In the quest for a best-of-breed warehouse management system, Medi-Market decided to go with cloudbased Manhattan Active SCALE, partly because of its omnichannel retail capabilities. In addition, SCALE offered the best price/quality ratio and the best score on user-friendliness.

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