The Retail CXO Outlook:
Roadmap to 2030
The next era of retail will not be won on strategy alone. It will be won on execution. See what 336 global executives reveal about AI readiness, margin pressure, operating resilience and the bets that will separate leaders from the rest.
Retail just got harder.
AI is changing how shoppers discover. Margin is under pressure from volatility, disruption and rising cost-to-serve. And the customer promise is no longer made in the brand story alone. It is made in execution.
For C-suite leaders, the question is not whether the market is shifting. It is whether your organization is built to move with it faster, smarter and at scale.
Based on a survey of 336 C-suite executives across four regions and three retail formats, this report, in partnership with Incisiv and World Retail Congress, reveals where retail leaders are placing their bets, where readiness is falling short and what it will take to compete through 2030.
What you’ll learn from the report
Get a clear view of where retail is heading, where your peers are placing their bets and which capabilities matter most if you want to protect margin, move faster and compete with confidence through 2030.
You’ll learn:
- Why AI is now a competitive requirement and why most retail organizations still are not built to scale it.
- How AI-led discovery is putting brand visibility, traffic and conversion under pressure before shoppers ever reach your channels.
- Where enterprise retailers are most exposed, from fulfillment and resilience to decision speed, cross-channel execution and leadership readiness.
- Which seven capabilities will define the retailers best positioned to protect margin, build loyalty and out-execute the market through 2030.
- How leading executives are thinking about investment priorities across customer experience, AI, supply chain and transformation.
This is not another retail trends report.
It is a sharp, executive-level view of where the market is moving and what separates organizations that are built to respond from those that are built to react.
If you own strategy, commerce, operations, supply chain, customer experience, technology or transformation, this research will help you pressure-test your roadmap against the realities reshaping retail now.
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