Great Expectations: shoppers' demands on the store
It seems funny to think that, ten years ago, industry experts were predicting the demise of the store. If anything, the rise of ecommerce has given bricks-and-mortar a more secure role within the retail mix. Today’s store is more than a place to try and buy. It is a customer support centre; a fulfilment hub; a validation point; and an exploration station. However, physical retail’s reinvigorated role is heightening shoppers’ expectations. To understand how consumer demands are changing, and how effectively retail organisations are responding, Manhattan Associates has undertaken a ground-breaking EMEA-wide benchmarking study, surveying both retailers and consumers in:
- United Kingdom
This report will explore our key findings, and provide strategic guidance for retail organisations looking to connect more closely with bricks-and-mortar shoppers.