What Your Customers Really Want
Shoppers are embracing multi-channel shopping. 51% of shoppers research products online and then purchase in-store, whilst 32% visit the store, research online then finally return to the store to purchase, making Store Associate empowerment vital to connecting your online and offline shopping experiences.
Yey issues we take a closer look at are:
- The vital role of the store associate
- What consumers want
- The power of personalisation