Start a Commerce Chain Reaction: How to Build a Successful Omni-Channel Strategy in the New Era of Retail
Change is difficult. People and process take time to adapt. Sometimes it can be hard to keep your eye on the ultimate goal.
But one thing is certain: the retail universe has changed immeasurably. Staying relevant means taking a bold new stance and phasing out the old ways of doing retail. So, here's how to start a commerce chain reaction.