White Paper

The Cross Channel Opportunity

Learn more about the real returns leading retailers are reporting from merging their selling and fulfillment channels.

Cross-channel capabilities have moved from a differentiating opportunity to table stakes for retailing success.

From a brand perspective, very few retailers can satisfy their customers without consistency across channels. And they know it. Year after year, the option to allow customers to purchase, take delivery or return a product through the channel of their choice has been reported as a very valuable opportunity in this RSR benchmark survey.

Deliver On Your Promise to Customers