Press Release

Zeeman Modernizes Supply Chain Operations with Manhattan Active® Warehouse Management

Leading Dutch Retailer to Increase the Speed, Agility and Flexibility of its Fulfilment Network with Market-Leading, Cloud-Native WMS

NIEUWEGEIN, March 08, 2021

Manhattan Associates Inc. (NASDAQ: MANH) today announced that leading Dutch textile retailer, Zeeman, has chosen to deploy Manhattan Active Warehouse Management at its Alphen aan den Rijn central distribution centre as part of a supply chain transformation that will allow Zeeman’s European store network to replenish stores more quickly, fulfil ecommerce orders faster and improve warehouse efficiency.

Zeeman was founded in 1967 by Dutch entrepreneur Jan Zeeman to sell good clothing and textiles at a reasonable cost. This ethos still underpins the Zeeman brand today and its network of approximately 1,300 stores across the Netherlands, Germany, Belgium, France, Luxembourg, Austria and Spain. The challenges of managing thousands of stores and fulfilling ecommerce orders across Europe, surpassed the distribution and supply chain capabilities of its previous systems, leading Zeeman to open discussions with Manhattan Associates.

Schelte Halma, Director of Logistics at Zeeman, commented: “In preparation for the next decade of consumer expectations, Zeeman recognised the need for a more agile and flexible supply chain network. Previously, we had been using an in-house developed warehouse management system (WMS) which served us well over the years. Looking ahead to the future however, we recognised the need for a best-in-class solution and were impressed by Manhattan’s experience in the retail sector and the innovative order streaming and cross-dock capabilities of its Manhattan Active Warehouse Management solution.

“Thanks to Manhattan’s cloud-native warehouse management solution, we will be able to automatically manage the flow of orders through the distribution centre based on capacity and cut-off times more effectively – increasing throughput and asset utilization in the process.

“The microservices architecture that Manhattan’s latest WMS is built on means that regular updates and innovations can be rolled out incredibly quickly, allowing us to operate a truly agile, professionalised and future-proof supply chain operation,” Halma finished.

Pieter Van den Broecke, Managing Director at Manhattan Associates Benelux and Germany, added: “While shopping habits and trends may have changed in recent times, the reputation of the brand that Jan Zeeman built firmly remains. The continuous innovation, scalability and agility of our cloud-native Manhattan Active Warehouse Management solution will enable Zeeman to continue to keep pace with shifting consumer trends. We are delighted to be working with such a well-loved Dutch retail brand as it continues to transform its pan-European supply chain operations,” ended Van den Broecke.

Manhattan Active Warehouse Management is the world’s first cloud-native, enterprise-class warehouse management system. Crafted entirely from microservices and never needing upgrading, Manhattan Active WM ushers in a new level of speed, adaptability and ease of use within distribution management.


Zeeman opened its doors in 1967 and has since grown to be the store of choice for quality basics and textiles for the whole family, such as baby and children’s clothes, underwear, socks, T-shirts, towels and pantyhose. Always at the lowest possible prices. 53 years later, Zeeman welcomes 70 million customers at its 1,300 stores every year; of these stores, 476 are located in the Netherlands, 150 in Germany, 266 in Belgium, 297 in France, 84 in Spain, 1 in Austria and 12 in Luxembourg. In 2012, Zeeman launched its online store in the Netherlands, followed by Belgium in 2016. Zeeman succeeds in keeping its prices for good, responsibly manufactured products low by keeping its business operations remarkably simple.

Zeeman knows the manufacturers it works with, and the terms are clear: no child labor, safe working conditions, normal working weeks, and fair wages. Zeeman regularly visits its factories to check on the production chain and provides help to find solutions if the work is not being performed as agreed.

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About Manhattan Associates

Manhattan Associates is a technology leader in supply chain and omnichannel commerce. We unite information across the enterprise, converging front-end sales with back-end supply chain execution. Our software, platform technology and unmatched experience help drive both top-line growth and bottom-line profitability for our customers.

Manhattan Associates designs, builds and delivers leading edge cloud and on-premises solutions so that across the store, through your network or from your fulfilment centre, you are ready to reap the rewards of the omnichannel marketplace. For more information, please visit

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