Leveraging Brick and Mortar Retail to Weather the Storm and Build the Omnichannel Future
Retail Dive, sponsored by Manhattan Associates has released their Q3 Industry Outlook Report- "The Eye of the Hurricane: Leveraging Brick and Mortar Retail to Weather the Storm and Build the Omnichannel Future".
Covid-19 has accelerated consumer adoption of e-commerce shopping and called brick in mortar retail as the default shopping option into question. As retail re-opens it has become clear that retail is not dead, however.
- Meeting the evolving and long-term safety requirements of customers.
- Leveraging the unique strengths and advantages of physical retail spaces.
- Blending online and off into an intentional and effective omnichannel strategy.