Wholesale Field Guide

The consumerization of wholesale is here: customer expectations are changing, driven by technological advances and faster and more flexible delivery services. 

To help you navigate your way to success, it’s crucial to understand the decisions your customers are facing every day. Chief among these are decisions based on product, price, speed of delivery, sourcing, inventory and fulfillment. The success of your wholesale business depends on exceed customer expectations at every possible decision point, each and every time, so it pays to understand each one.