Empowering Brooks Brothers’ Omnichannel Transformation
Turning Diigital Demand Into a Unified Customer Experience
By the Numbers
Thriving Through Sudden Demand
65
Thrived amid a 65% overnight ecommerce demand increase, employing new omnichannel capabilities without sacrificing operational stability or customer experience.
Always-On Digital Readiness
35
Operating at 35% digital, Brooks Brothers seamlessly scaled to an all‑digital model overnight, without disruption during peak demand.
Faster Fulfillment, Higher Margins
170
Description: Activated 170 U.S. stores for ship‑from‑store and pickup‑in‑store to deliver faster and sell at full price.
“Without having the scalability of the Manhattan Order Management System to be able to keep up with these large volumes that were coming in—not just for Cyber Monday, not just for Black Friday, but for an extended period of time—we never would’ve made it through that holiday season.”
Related Brooks Brothers & Manhattan Success Assets
Discover more about what powers the relationship between Brooks Brothers and Manhattan.
