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Brooks Brothers Secures “The Holy Grail of Endless Aisle” With Manhattan

Customer success story on how Brooks Brothers maximized its omnichannel potential by leveraging Manhattan Active® Omni’s ship-from-store and pickup in-store fulfillment, helping the retailer make it through the COVID-19 pandemic and transforming its omnichannel capabilities moving forward.

The Challenge

Back in 2018, Brooks Brothers felt that it was time to change the way they fulfill ecommerce orders and selected Manhattan Active® Omni. Before Manhattan, the retailer only utilized a single distribution center to fulfill its ecommerce orders and a large portion of the inventory being sent to this distribution center was marked down from retail store locations, leading to products being sold at discounted prices. The retailer wanted to put themselves in a position to sell that same inventory to an ecommerce shopper directly from a retail store’s physical location at full price.


170 stores

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Solutions Implemented

Manhattan Active Omni and its suite of solution capabilities enabled Brooks Brothers to fulfill its ecommerce orders directly from local stores, which was vital during the height of the pandemic as the retailer had to close all its stores and become a 100% digital business. 

Manhattan Active® Omni

Create a single, seamless customer and associate experience with software that unifies online, mobile, and in-store commerce—providing you with more inventory visibility, sales data, and customer preferences.

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Progress & Results

Manhattan Active Omni transformed Brooks Brothers’ omnichannel capabilities and the retailer was able to leverage best-in-class order management software to keep up with the influx of ecommerce orders that arrived due to the pandemic and during the hectic holiday season that followed. Brooks Brothers can now support customers via any channel they chose to shop and have access to unified inventory management, order management, promotions, and point of sale solutions to better its omnichannel customer experience.

Want to Learn More?

Read more about how Manhattan Active Omni not only maximized Brooks Brothers ecommerce fulfillment potential moving forward but also helped them thrive during the COVID-19 pandemic when ecommerce orders skyrocketed from 35% to 100% overnight.

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