Direct-to-consumer sales are fueling supply-chain tech growth, says WSJ
Manhattan Associates was quoted in an article in The Wall Street Journal that talks about how supply chain technology companies are fueling direct-to-customer sales, a trend that picked pace during the pandemic as shopping at bricks-and-mortar stores crumbled and suppliers carved out new paths online to reach customers.
Technology played a key role in their digital transformation/ adaption to the new reality, which enabled them to continue to grow. Manhattan helped its customers manage their inventory and flow of goods within the supply chain.
The article quotes our customers PacSun and Nike amongst others. Read the article from this link.