Case Study

Rapid Launch Of Ship From Store Fuels Pvh’s Ecommerce Boom

Rapid Launch Of Ship From Store Fuels Pvh’s Ecommerce Boom

PVH is one of the most admired fashion and lifestyle companies in the world with a portfolio that includes the iconic Calvin Klein, TOMMY HILFIGER, Van Heusen, IZOD, ARROW, Warner’s, Olga and Geoffrey Beene brands, as well as the digital-centric True&Co. As the COVID-19 pandemic spread, PVH’s stores were temporarily closed to comply with governmental orders. Demand through digital channels grew exponentially, driving the need to access in-store inventory to expand consumer options and enable fulfillment of orders.

PVH leveraged its longtime partnership with Manhattan Associates, and the flexibility of Manhattan Distributed Order Management, to solve the problem. In just three weeks, fulfillment processes were rerouted, expanding capacity for ecommerce sales and increasing the available assortment for online shoppers. PVH is now incorporating ship-from-store efforts into its regular fulfillment model to maximize sales and meet customer expectations for fast, convenient shopping.

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