Shopify and Manhattan Raise $35k for Vulnerable Children at NRF 2026
- February 19, 2026
- Manhattan Associates
- Read time: 2 minutes
Shopify and Manhattan electrified unified commerce through the Shop for a Cause experience at NRF 2026. Every live end-to-end demo of industry-leading retail tech helped vulnerable children in South Africa.
Attendees shopped a curated assortment through a live mobile experience powered by Shopify’s eCommerce platform. Manhattan’s Store Fulfillment and Point of Sale capabilities highlighted that retailers can drive incremental revenue through Buy Online Pickup In-Store orders. Every transaction demonstrated that modern, integrated platforms can turn browsing into seamless fulfillment and incremental revenue opportunities.
generated a donation to RetailROI, a nonprofit that raises awareness and delivers solutions for more than 400 million vulnerable children globally. Participation in this event helped Manhattan and Shopify donate $35,000 on behalf of NRF attendees. This year’s donation delivered help to Jeffreys Bay Primary School in South Africa, supporting educational programs that help students build brighter futures.
Watch as Génesis Miranda Longo and Paul Radley step you through the experience to see how retail technology creates meaningful impact beyond the transaction.
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