Design and deliver experiences for the modern customer buying journey
Today’s retailers must provide a consistent shopping experience to keep pace with new and emerging consumer expectations. This means creating the same buyer’s journey across all touchpoints and channels, regardless of how, when, or where a customer interacts with your brand.
Industry experts agree that a seamless customer journey is only possible by adopting a unified commerce platform.
This analyst viewpoint explains:
- Why retailers must migrate to a unified commerce platform
- What three pillars support a unified commerce platform
- How retail stores serve as the lynchpin of unified commerce
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