Forecasting Consumer Habits During an Unprecedented Peak Season

YouGuv consumer research looking at shopping habits in the countdown to Christmas. This has thrown up some strong responses that validate a number of Manhattan messages & products.

• 35% of Brits stocking up early to avoid Christmas disappointment
• Black Friday deals lose appeal for 48% of Brits
• 57% of Brits shop for ‘alternative’ gifts this year 

• 45% of consumers would use independent retailers from Etsy or Not on The Highstreet to buy gifts for Christmas this year 
• 58% of consumers will still continue to use Amazon for Christmas gifts 
• 48% of consumers will not shop for Christmas gifts on Black Friday or Cyber Monday
• 24% of consumers will choose to have lamb over turkey this year over concerns of shortages in supplies
• 75% of consumers will continue to shop for gifts online and get items delivered to their homes
• 34% of consumers will use click and collect services to get their Christmas gifts
• 33% of consumers will continue to shop online rather than in store 
• 57% of consumers will shop for alternative gifts (such as vouchers and experiences) if their first choice was unavailable due to stock shortages
• 43% of 18 - 24 year olds will do some Christmas shopping on Black Friday and Cyber Monday 
• 82% of 25 - 34 year olds will buy gifts online and have them delivered to their home