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Forecasting Consumer Habits During an Unprecedented Peak Season

Forecasting Consumer Habits During an Unprecedented Peak Season

YouGuv consumer research looking at shopping habits in the countdown to Christmas. This has thrown up some strong responses that validate a number of Manhattan messages & products.

Below are the headlines & key stats that the survey returned. 
  • 35% of Brits stocking up early to avoid Christmas disappointment
  • Black Friday deals lose appeal for 48% of Brits
  • 57% of Brits shop for ‘alternative’ gifts this year 
 
Other findings of note: 
  • 45% of consumers would use independent retailers from Etsy or Not on The Highstreet to buy gifts for Christmas this year 
  • 58% of consumers will still continue to use Amazon for Christmas gifts 
  • 48% of consumers will not shop for Christmas gifts on Black Friday or Cyber Monday
  • 24% of consumers will choose to have lamb over turkey this year over concerns of shortages in supplies
  • 75% of consumers will continue to shop for gifts online and get items delivered to their homes
  • 34% of consumers will use click and collect services to get their Christmas gifts
  • 33% of consumers will continue to shop online rather than in store 
  • 57% of consumers will shop for alternative gifts (such as vouchers and experiences) if their first choice was unavailable due to stock shortages
  • 43% of 18 - 24 year olds will do some Christmas shopping on Black Friday and Cyber Monday 
  • 82% of 25 - 34 year olds will buy gifts online and have them delivered to their home

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