PVH Transforms Omnichannel Supply Chain Strategy Amid Pandemic-Driven Shifts in Apparel Market
- March 10, 2021
- By Jennifer Smith
Covid-19 lit a fire under the retail industry, accelerating the digital shake-up already under way as ecommerce ate into in-store sales and forced merchants to retool distribution networks. While many retailers struggled to adapt to changed shopping patterns, PVH Corp. never hesitated –– they took action, and transformed.
See how Manhattan's team, and our Manhattan Active® Order Management technology, resulted in 70% e-commerce growth, offsetting in-store sales challenges.