Case Study

Mercury Leads the Way in Omnichannel with Digital Business Upgrades with Manhattan Solutions

Founded in 2000, Mercury is a leading domestic textile company in China with two brands, i.e., “Mercury” and “Bliss”. It has more than 2,600 specialty stores in China and hundreds of joint venture stores throughout Europe, the Middle East, North America and Southeast Asia. After the intensive cultivation in the industry for nearly 20 years, Mercury has become well known and loved by consumers, placing it in the first echelon in the China bedding market. Mercury has taken the lead in omnichannel retailing, establishing a sales channel system based on franchising (exclusive distribution and direct affiliate franchising), e-commerce and direct sales.

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CHALLENGE
With the rise of ecommerce, sales orders have increased rapidly, and Mercury is facing a comprehensive upgrade to automate processes. During the busy “Double Eleven” period, orders surge, testing the capabilities of inventory planning and management, supply chain distribution and transportation.

SOLUTION
To combine the intelligent logistics center under construction, improve operational efficiency, increase response times and enhance the consumer experience, SHANGHAI SHUIXING HOME TEXTILE CO., LTD (hereinafter referred to as “Mercury”) and Manhattan Associates, Inc. (hereinafter referred to as “Manhattan”) have achieved a strategic cooperation.

PROGRESS & RESULTS
Since implementing Manhattan Warehouse Management, the inventory error rate has dropped from 0.05% to 0.003%; the return warehouse confirms replies within 48 hours; goods delivery has upgraded from every other day to next day for offline orders; and quality inspection capacity has increased from 3,000 pieces/day to 6,000 pieces/day.