Optimized Promotions for Modern Demand Forecasting
The effect of promotions on retail consumer behavior is significant. In fact, the impact of price promotions on sales in the world of social media and connected commerce has become even more important, as evidence suggests that millennials and young adults are most affected by promotions-based marketing.
So, the industry has responded by offering more variations of deals and promotions than ever before. This proliferation of promotions has created an insurmountable challenge for demand planners – making accurate demand forecasting nearly impossible when using traditional planning solutions.
Manhattan Associates is delivering an entirely new approach that turns the millions – or even billions – of SKU, promotion, and event combinations into an advantage for your organization.