Gartner Report: KPIs for Unified Commerce

KPIs that help you plan, measure, track, and manage performance.

Don’t miss your opportunity to gain an edge in retail unified commerce with KPIs that provide value for associates and customer experiences. New technologies in the digital retail space are changing the way retailers measure performance and business outcomes in unified commerce execution.

Key findings in this report include:

• Digital transformation hinges on a retailer’s maturity in optimizing existing customer and associate processes.
• A change in how technology initiatives are measured is required to gain control of transformational efforts to support new capabilities and offerings to meet changing customer needs.
• Continuous monitoring of a KPI “balance point,” the optimal level of digitalization, counters the risk of “overdigitalization’.
• KPIs related to connected revenue, platform revenue and new industry revenue opportunities help executives evaluate transformation opportunities.

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