Video

Maje: Unified Commerce

In this video, Isabelle Guichot, CEO of the French ready-to-wear brand Maje, part of SMCP Group, a global leader in ready-to-wear fashion and accessories, talks to Manhattan's Sébastien Lefébure, Managing Director for France and Southern Europe, about unified commerce and the importance of placing stores at the heart of the customer experience.

The interview, which was filmed in September 2020, perfectly illustrates SMCP Group's implementation of ship-from-store and how the art of unified commerce has become a new imperative for successful retailers.

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