Transforming the Associate Experience to Maximize Customer Engagement

PacSun, an American lifestyle brand, recognized early that modern shoppers seek more than just products—they crave personalized experiences that resonate with their needs. This is why they are committed to implementing strategies and frameworks pivotal to elevating associate experiences, refining operational efficiency, and ultimately enhancing the in-store and digital shopping journey.

Key Takeaways

This webinar, tailored for specialty retailers, will delve into how to modernize store associate experiences to drive unparalleled customer interactions.

  • Empowering "Swiss Army" Associates: Transform your store associates with multifaceted roles into versatile assets and unleash their potential to cater to diverse customer needs effectively.
  • Designing Unified Associate Experiences: Build a unified view across all physical and digital customer touchpoints and harmonize shopper-associate interactions that ensure a cohesive brand experience that resonates with shoppers at every stage of their journey.
  • Amplify the Store Associate Experience: Boost associate engagement by fostering a culture of empowerment and ownership that cultivates a workforce driven to deliver exceptional service, fostering long-term customer satisfaction and brand loyalty.

Watch the Video


Giri Agarwal

Chief Strategy Officer, Incisiv

Tony DiPaolo

Vice President, Commerce Solutions, Manhattan Associates

Lina Sabic

Director of Store Operations, PacSun