In B2B commerce, buyers expect more than just fast delivery; they seek personalized fulfillment options that align with their operational schedules, cost preferences, and logistical needs. Some businesses require bulk shipments to be delivered at scheduled intervals to streamline their warehouse operations, while others prefer split shipments for just-in-time inventory management. Additionally, companies may have specific preferences regarding carriers, delivery time windows, or sustainable shipping options. Traditional enterprise resources planning systems often struggle to accommodate these varied buyer preferences, resulting in misaligned deliveries, increased costs, and dissatisfied customers. Without a flexible and intelligent order fulfillment capability, B2B merchants risk losing their competitive edge by failing to meet evolving buyer expectations.

Manhattan Enterprise Promise & Fulfill addresses this challenge by offering fulfillment orchestration centered around the buyer’s needs. The solution captures, stores, and applies buyer fulfillment preferences in real time, ensuring that each order is fulfilled according to the customer’s specific requirements. Whether a buyer prefers consolidated shipments every Friday or expedited delivery for urgent orders, Enterprise Promise & Fulfill intelligently selects the best fulfillment approach. By automating the application of buyer fulfillment preferences, the solution enhances customer satisfaction, reduces unnecessary shipping costs, and strengthens long-term customer relationships. This business capability ultimately gives B2B merchants a distinct competitive advantage in the market.

An industrial equipment distributor serves customers nationwide, each with unique delivery preferences. Some customers opt for weekly bulk deliveries to reduce receiving costs, while others require daily just-in-time shipments to minimize on-site inventory. One of their largest clients, an elevator contractor, requires that all orders be delivered before 10:00 a.m. to ensure that technicians have the necessary parts ready for morning repairs.

With Enterprise Promise & Fulfill, the distributor allows the contractor’s buyer to easily specify this delivery requirement as part of their preference profile. The solution automatically implements these preferences, selects the most efficient fulfillment location, identifies the best carrier, and ensures that shipments arrive within the requested time frame. This level of personalized fulfillment boosts customer satisfaction, reduces unnecessary shipping costs, and strengthens the distributor’s competitive advantage in the market.