Enhance B2B Buyer Experiences
Manhattan Enterprise Promise & Fulfill™ enhances B2B buyer experiences with flexible buyer preferences, comprehensive order fulfillment transparency, and buyer control of fulfillment, creating frictionless ordering and post-ordering processes that delight buyers and foster loyalty.
Delight Modern Buyers, Increase Customer Loyalty
Modern B2B buyers have high expectations for their buying experiences with preferred merchants. They anticipate a seamless, transparent, and empowering buying process — like what they enjoy in their personal shopping experiences. Interactions in the business-to-consumer space increasingly influence B2B expectations, particularly through features such as self-service order tracking and the ability to modify orders after purchase. These evolving demands are transforming how B2B merchants approach the overall buying experience.
Complexities in B2B order fulfillment can disrupt a smooth buying experience. However, B2B merchants who focus on minimizing friction throughout the buying journey — from order placement to delivery — can delight their customers and build loyalty. For instance, modern buyers expect effective communication that allows them to closely monitor their order fulfillment’s progress. Any issues, such as delivery delays, can significantly impact businesses that rely on timely supplies.
Quickly resolving exceptions and maintaining smooth communication can prevent these problems from escalating into significant disruptions. Proactively managing order fulfillment is crucial for merchants who aim to provide reliable B2B services that build trust with their clients.
Enterprise Promise & Fulfill significantly enhances the B2B buying experience by providing order fulfillment transparency and control that empower buyers. This solution strengthens a merchant’s enterprise resource planning (ERP) systems and customer service systems with advanced buyer-centric features, including customizable buyer preferences, comprehensive visibility into order fulfillment, and the ability to modify orders during fulfillment. A standout feature of Enterprise Promise & Fulfill is its self-service capability, allowing buyers to access digital tools for managing inventory and fulfillment decisions without contacting sales or customer service. The result is a frictionless and informed buying experience that meets the needs of modern B2B buyers, fosters customer loyalty, and reduces customer service costs.
Capabilities to EnhancE B2B Buyer Experiences
Enterprise Promise & Fulfill augments a B2B merchant’s ERP and customer service systems with these advanced buyer preference and self-service capabilities.
Buyer Fulfillment Preferences
Capture, store, and apply buyer fulfillment preferences in real time, ensuring that each order is fulfilled according to the customer’s specific requirements.
Order Fulfillment Transparency
Provide buyers with on-demand and proactive end-to-end order transparency across inventory, order processing, fulfillment, and delivery networks.
Buyer-Controlled Fulfillment
Empower buyers with real-time control over order modifications while in fulfillment through easy-to-use self-service capabilities.
Key Takeaways
Manhattan Enterprise Promise & Fulfill complements a B2B merchant’s existing ERP and customer service system(s) to enable B2B merchants to offer enhanced B2B buyer experiences that significantly upgrade buyer visibility into and control of order fulfillment.
Adding Enterprise Promise & Fulfill to existing systems enables B2B merchants to offer B2B buyers personalized fulfillment options that align fulfillment execution with their operational schedules, cost preferences, and logistical needs.
Adding Enterprise Promise & Fulfill to existing systems allows B2B merchants to provide B2B buyers with on-demand and proactive order fulfillment transparency across inventory, order processing, fulfillment, and delivery networks, keeping customers well-informed of order progress and exceptions.
Adding Enterprise Promise & Fulfill to existing systems unlocks buyer-controlled fulfillment that enables B2B merchants to empower B2B buyers with modification of orders while in fulfillment to support changing business needs, such as delivery schedules, shipping addresses, and order quantities.
Seeking to provide an enhanced buyer experience?
Explore how Enterprise Promise & Fulfill from Manhattan creates an enhanced buyer experience by giving buyers greater control over order fulfillment, including fulfillment preferences, order tracking, and order modifications.