5 Steps to a Connected Consumer Experience

Today's customers walk into the store armed with all the information that the online channel offers while the associates often fall short of having the necessary information/knowledge to serve this customer. From the customer’s perspective the experience can be disappointing and their perception of your brand may be jeopardized leading them away from you and on to your competitor.

How can you as a retailer ensure that your shopping channels provide your customer with a connected brand experience whether they choose to shop online or in the store?