Why an ERP Needs an OMS
Why ERP alone cannot satisfy modern consumer demand
Today, consumers don’t care about “digital”, “omnichannel” or “ecommerce”. They don’t care how an order is fulfilled. They want one, unified experience. But if a shopping journey proves frustrating in any way, they are likely to go elsewhere.
While ERP systems can still play a role in meeting the customer challenge, they lack the critical functionality of a best-of-breed order management system (OMS). By adding an OMS layer to existing technology, retailers have an opportunity to meet customer demands and leverage their IT investments.